Internet has evolved to a new era: The web 2.0. According to who is considered the concept founder, O’Reilly, Web 2.0 is social computing, user-generated content, software as a service, podcasting, blogs, and the read–write web. Taken together, they are what experts call: Web 2.0, the next-generation user-driven, intelligent web.

In this context has come to the surface a new mass media where the protagonists are not the traditional media or institutions but the people as producers of contents and developers of states of opinion. There are new ways to communicate and to do marketing and PR online. Today is not enough to have presence online publishing a site on the web, it’s necessary to be Web.

As a result, organizations are looking for suit its communication and marketing practices to the new communication needs. The Digital Operator is the professional who has the knowledge and the expertise to not just design a strategy 2.0 but also implement the suitable applications, services, and methodologies appropriate to each product, service or brand to be web 2.0.

How does a Digital Operator work in your company?